The cellular phone industry is already able to stand as a functional gadget and not merely luxurious toy. Because of this, manufacturer quickly jump into the cellular phone bandwagon, this includes the electronics companies and telephone companies. On the electronics side, LG Electronics is getting to be a figure to watch out for in the future.
LG Electronics is now focusing all its effort in making LG cellular phone an excellent and premium brand. This is a commitment made by the LG Electronics CEO during his speech at the 2004 International Consumer Electronic Show. To show how committed LG Electronics is to their promise, the company is poised on investing three hundred million dollars for the marketing activities of LG Cellular phone. LG Electronics likewise set-up a brand management team that will uphold the new LG slogan that “Life’s Good” for all its marketing efforts that will promote the premium LG cellular phone brand in the North American market.
Because of this strong commitment to develop cellular phone units as a premium and superb brand of cellular phones, consumers are sure that the company will soon introduce to the market cellular phone units that will give some major manufacturers a run for their money. This endeavor will surely benefit consumers who will find more premium brand cellular phones including LG cellular phones available in the market. The endeavor will further alleviate the company’s vision of sitting as one of the top three global firms by the year 2010. This may prove to be an easy task for the company coming from its success in achieving top brand image in India, Middle East and Africa.
The company is seeking to achieve an ambitious sales growth of 20% by boosting its marketing efforts for the globally competitive and premium LG cellular phone brand. To achieve all these, product development for the cellular phones units is the most important step. Organizational restructuring and improved distribution for LG cellular phone might also be a neat strategy for the company if they are serious in wanting to achieve a hefty 20% growth from its cellular phone business.
LG cellular phones are poised on competing in the functional and beautifully designed cellular phone industry, their experience in the electronics industry give them the edge against competition. Await the development and the new LG cellular phone models to get the benefit from the company’s commitment to quality.